Alexandra Gambaro | Morena Rosa
21826
ajax_fade,page_not_loaded,,select-theme-ver-4.5,vertical_menu_enabled, vertical_menu_transparency vertical_menu_transparency_on,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

MORENA ROSA

E-COMMERCE | UX/UI

Enchanting and feminine by nature, the brand brings the essence of the Brazilian woman in all collections of clothes, Beach line, Intimates and Shoes.

COMPANY

Infracommerce

TIME

3 weeks

MY ROLES

Research, UX/UI

Design Process

Research

For the understanding stage, we conducted a series of interviews with stakeholders, an analysis of the institutional content already published and a briefing with the client to understand what the client expected to transmit with the e-commerce, in addition to the conversion of sales (of course). We also conducted some research on the national and international fashion industry to scan deeper into user need.

Ideation

We look for references of great female fashion brands and we carry out a validation with the customer to see if we are on the right track before start the design stage.

Design Challenge

Maintain the communication unit of the group, however, with a high customization power at each collection exchange.

Sitemap

Wireframes

Home Page

This page can have a huge change because of high custom with banners.

Product Page

Highlight the products with the carousel and the function “buy together”.

Interative Prototype

Analyze

With the delivery of the project for web and mobile, we managed to reach the client’s goal with a high billing value and good feedback from users. We also get the high power of customization through banners and using a carousel of images on the product page.