Alexandra Gambaro | About
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Hello & welcome

everything about me

My passion is to make delight experiences and bring people to see a better life through my work

 
I’m Alexandra Gambaro. A Designer with solid skills in UI and UX from São Paulo, Brazil. I always do my best to make the greatest product that to provide wonderful and delight experience for users. With eight years of work experience in design, I have deeper understanding on design techniques and business thinking, however, it never stopping me to chase a higher standard. I hope someday I could give back to the world, not just produce good products, but really bring people to see a better life through my work.

UX CERTIFIED | N/N GROUP

Certification acquired in March’s 2015, after 1 week in-depth with targeted learning about the most important UX topics and techniques. Lectures and dynamics focusing on best practices, mobile and user behavior.

Process workflow

1. Research

Understanding customer and user needs is at the center of every successful design and product. Therefore, before design or develop, knowing what they want will be the most essential.

2. Concept

Analyses all the user’s needs and finding out where the problem is. Then it’s time for thinking deep and figuring out all possible solutions. After all brainstorming, we have to choose the best one.

3. Execute

Visual is important, but the true meaning of design is not only about create pretty screens, it needs focus on every details and flows which make sure the product could provide good user experience.

4. Analysis

Keeping track the feedbacks. Don’t forget to make sure the products really fix the problems which is the ultimate purpose for the whole process and make the right improvements.

Skills

Photoshop0
Illustrator0
Indesign0
Sketch App0
Interface & visual0
UX process0
Invision & Craft0
Axure0
Office 3650
Wordpress , HTML & CSS0

Experiences

Senior Designer | 2016 until now

CONCRETE SOLUTIONS

Aplications and website’s interfaces for biggest Brazilian finantial institution and multi-national Brands (layouts, guidelines and assets). Conception and project improvements using diferent methods like: product discovery, benchmarking, idealization of personas and proto-personas, flows, use cases, prototypes, interviews and usability tests. Work in agile/scrum teamwork, direct dealing with Product Owners and team.

Product & Senior Designer | 2014 . 2016

INFRACOMMERCE

Focused on the concept and development of e-commerce projects (wireframe, visual, sitemap, etc.) and product and plataform improvements based in usability studies and methods. Development of campaigns, online banners, email marketing and remarketing. Direct deal with the client, from the briefing meeting to layout presentations and deliver.

Senior Designer | 2013 . 2014

EDM2 MARKETING

Work with integrated marketing services that result in the success of the company. Concept and development of branding, websites and apps layout for instituonal brands and e-commerce, newsletter, email marketing, social media, advertising folders.